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About Lisa Copeland

January 4, 2018

About Lisa Copeland

With over 25 years of proven success, Lisa is a dedicated pioneer in the automotive and financial services industry. In 2017, Copeland founded Cars Her Way, a marketing and technology firm that helps auto dealers create a frictionless buying experience for female customers. Prior to this, Copeland was the managing partner/general manager of the #1 FIAT/Alfa Romeo dealership in the U.S., FIAT/Alfa Romeo of Austin. Lisa is a sought-out keynote speaker, author, and television personality. Lisa is dedicated to excellence in everything she does. Her recent awards include:

  • 2017 Forbes Council of Coaches
  • Awarded Top 100 Women in Automotive Industry in 2015 by Automotive News
  • Named to Board of Directors of Women in Automotive in 2016
  • “Women of Distinction” award from the Girl Scouts CTX in 2012
  • Served four years on the Chrysler National Dealer Council
  • Named one of the Five Most Powerful Women in Austin by the Austin Business Journal in 2012
  • Led the first FIAT retailer to break the NAFTA sales record by selling more than 100 new

FIAT 500's in one month in 2012

  • In 2015, Copeland and FIAT of Austin earned FCA's highest honor, "The Walter P. Chrysler" Award, for sales and service excellence
  • Recognized as #6 Best Workplace in North America by Automotive News in 2013 and 2015
  • Named "Outstanding Business Leader 2014" by Northwood University